Casino Group boosts its digital and technological development by this new agreement, by being granted a Premier Status by Google Cloud.
While the retail market is rapidly transforming, this alliance is a first in France.
This new strategic development for the French retailer will have two operational implications. First, on a B-to-C level, the group’s brands will deploy innovative digital solutions to improve the consumer experience and to optimize operational efficiency.
An opportunity for RelevanC’s international development
To this end, data analysis, machine learning and AI capabilities of Google Cloud and Accenture will be innovative and valuable assets for the Casino Group. From a B-to-B perspective, this alliance will also boost the development of RelevanC (Casino Group’s subsidiary specialized in data marketing), thanks to the technological and commercial support of Google and Accenture with their vast client portfolio. RelevanC’s Director-General Cyril Bourgeois explained that this alliance offers an “opportunity for RelevanC to confirm its leadership position” in data marketing.
In a press release, Casino Group’s CEO Jean-Charles Naouri stated:
“This alliance with two major technology players marks another crucial step in the deployment of the Group’s digital strategy. It will enable us to accelerate two of the Casino Group’s priorities: on the one hand, to continue to improve customer service through technological innovations such as AI applications; on the other hand, to accelerate the growth and the value creation of our technological activities in data and in software.”
An agreement that places the Casino Group at the heart of new consumer expectations
This ambitious alliance symbolizes the dynamism of the retail market, which is increasingly benefiting from the operational advances made possible by digital transformation (automated and intelligent data processing, enhanced predictive capabilities, data-driven optimization of retail operations). Moreover, the Covid-19 pandemic played a role in this digital-oriented alliance. As CEO of Google Cloud Thomas Kurian reminds us, the health crisis has “significantly changed” consumer expectations and retail operations. With his experience at Google Cloud, Kurian further predicts that “cloud technologies, including infrastructure and its security, data analytics, and AI and machine learning – coupled with training and acculturation programs, are going to be critical for companies that want to take advantage of these changes.” So this is a big coup for Casino Group, which is placing itself at the heart of changing consumer expectations.