First impressions matter. Why? Because how something or someone appears at first glance influences people’s decisions.
Since impressions can be the difference between a single purchase and a lifetime customer, most businesses invest in their store’s interiors, perfect window displays, employee dress and behavior expectations, product packaging, customer service, and more.
Understanding this reality and working towards incorporating it into all aspects of your business is an opportunity to stand out and be noticed. Wondering what’s the best place to start? The signage, of course!
Why? Because the purpose of a business sign is to direct customers to your store. Because signage says more about your business than any other form of marketing.
Need more convincing? Read on to learn more about how signs benefit your business.
Why Do We Need Signs?
Exterior signs linik customers to your store and help them locate you from a distance or when passing by, while interior signs help customers navigate sections or aisles of a store. Strategically placed signs can thus help increase sales leads, propel impulse buys, or attract customers to take advantage of offers. Signs serve other purposes as well. For instance, they announce when a new business occupies a new location or takes over a venue.
Promotional and directional signage work hand in hand to better position your business on the ground. Plan your approach to exterior and interior signs to create an image and layout you can be proud of.
Need to understand why signs are important to the small business owner? They’re important visual tools that draw customers to your store. And since they’re always on display, a good sign can influence sales and build brand awareness—everything a small business needs!
How Effective Is Signage?
Think about how a sign has steered you in the right direction or communicated a certain functionality. You have safety signs, warning signs, lavatory signs, street signs, and retail store signs that make it easy to identify where to go and not go. Without signage, we’d be lost, confused, and thrown into total mayhem. Signages work similarly for businesses as well.
Here’s a closer look at how they are effective:
Signage For Business As A Brand Logo
For a business, exterior signage carries the same weight as a brand logo. It’s what makes you different from similar businesses. For instance, if retail brands didn’t have logos printed on their clothing or merchandise, people wouldn’t be able to tell the difference. Imagine how hard shopping would be!
Appears As Visual Stimulation
Since people feed off visual details, your business will be the better choice as compared to a business that puts up signage that is far from appealing or unnoticeable. Since there are different kinds of signage in the market, invest some time understanding the benefits of each and then narrow down on one that speaks on behalf of your business.
Compared to digital marketing and other forms of increasing sales, putting up signage is a far less expensive option. It’s always up on display outside your store and continues to draw new customers from afar without needing a subscription, change, or technology update. Even repeat customers can easily identify your signs when they return to an area. Look for professional sign companies such as Landmark Sign Company to help you narrow down your options when it comes to signage for your business.
From the foods we buy to the furniture we fill our homes with, design and functionality are important parts of the buying process. As a business, you want to spend time coming up with signage that is not only attractive but unique.