So you want more traffic to your website? Well, there are a few tried and true methods for getting it.
One of which is hiring SEO experts, who can work their magic on your website to get you a steady flow of visitors through Google.
If you want to give your site the best chance at success, you’ll need to find a professional SEO agency. Though they do a variety of things, their expertise is focused on optimizing your website so it ranks higher in Google.
Let’s have a look at points to consider when hiring an SEO firm.
1. Do A Little Digging
This allows you to know more about the company before you take on any work. It’s important to do your research, and for most people, this can be like solving a mystery puzzle. Luckily, you don’t need to wait for a long time before seeing the results of your chosen providers! Just check out what they’ve done for their past clients and get an overview of what they’ve achieved over the years. If they have the facts to prove it, it’s going to be easy-peasy for them to convince you that they can do wonders with regards to your campaign.
2. Hire The RIGHT Firm For You
Beware SEO firms that promise you’ll be on the first page in an allotted time (like a day or a week). These exaggerations could mean they can’t always make good on their promises. Don’t fall for the trap! SEO can’t be “fixed” with a quick fix. To rank highly in the organic search rankings, you’ll need to put in a lot of time and effort to make sure you’re doing all the necessary things well. Links are only one small part of what makes SEO effective. It’s important to take the time on things like on-site optimisation and content creation.
You should hire a well-known and reputable firm that is able to provide insights on when changes should happen, as well as their strategy for making those changes.
Also make sure the firm you work with knows your industry, or is at least able to take the time to learn it. This will make a huge difference down the line.
3. Check For Reviews
If the firm is credible, they won’t hesitate to tell you a list of businesses they have worked for. Then, when you call them up, they can answer any questions you have about the work. One thing to consider is what your customers tell you – both the good AND the bad. If they want you to speak to the firm or not, it might be worth reconsidering things.
4. Qualification and Experience
Are the people in charge of your SEO campaigns knowledgeable? Don’t just hire any Tom, Dick or Harry that claims to be an expert. This is important because as time goes on, you want people who have knowledge to work on these campaigns and understand how they’re changing. The SEO firm you end up hiring should have the right skillset. They need to be qualified enough to understand the language of computers. And, more importantly, they should have experience in that field. The last thing you want is an unexpected surprise halfway through your work or to pay and get 0 results (it happens ALL the time)
5. White, Black or Grey hat tactics
There are two types of people when it comes to SEO – those who might take shortcuts to rank well, like giving you an insanely low fixed fee that may be too good to be true. So if someone is charging you a really low rate, they are likely either inexperienced or not trustworthy. This is generally referred to as black hat SEO. Be aware! Black hat techniques can land you in hot water with Google as it breaches their T & Cs. We’ve seen a lot of poor business’s get stung by using an agency that uses black hat SEO.
If your site relies on this method for a higher search ranking, you could get penalized, and even banned. If your site disappears from the search engine, you won’t be able to rank high or at all. Ask the SEO company about what methods they use. Affordable services may use white hat SEO techniques, such as keyword research & backlinks. You need to get details on what they plan to do on your site
In conclusion, most online businesses now have switched to SEO firms without suffering the expensive consequences. Using a professional is worth every penny you spend on it in the long run. If you’re looking for a marketing expert, be sure to hire someone who is experienced. Otherwise, they might mess up your SEO, your business and your profits!