Games

Nintendo Denies Claims It’ll Make Increased Profits With Switch OLED, “No Plans” For Other Model

Nintendo has issued a statement regarding claims that it’s set to make an increased profit with Switch OLED when compared to the standard model, describing them as “incorrect”.

The post, addressed to investors and customers on social media this morning, references a Bloomberg report which claimed that the Switch OLED’s manufacturing cost comes in at “around $10 more per unit, meaning Nintendo is improving profit margins.” Here’s Nintendo’s full message:

“A news report on July 15, 2021(JST) claimed that the profit margin of the Nintendo Switch (OLED Model) would increase compared to the Nintendo Switch. To ensure correct understanding among our investors and customers, we want to make clear that the claim is incorrect.

We also want to clarify that we just announced that Nintendo Switch(OLED Model) will launch in October, 2021, and have no plans for launching any other model at this time.”

As you can see, Nintendo also took the time to state that it has “no plans for launching any other model at this time,” presumably addressing thoughts that a further-upgraded model, which would make this new OLED variant less enticing, could also be on the way in the near future.

Last week, an industry analyst warned that Nintendo’s increased pricing with the OLED “could set a precedent for charging more across the industry.” Of course, if Nintendo really isn’t benefitting from increased profit margins, the higher price would at least seem more reasonable.



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