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In this fast-paced internet-based world, the marketing landscape has modified itself into digital marketing.
The new way to attract consumers and increase sales is through the internet, and Small to Medium Enterprises (SMEs) recognize and relate with it.
To increase your brand’s awareness, a strong digital presence is a must. This is exactly why I am here today. This think-piece will introduce you to the key elements of digital marketing, help you exploit all the opportunities the e-marketing world provides, and leverage them to your convenience.
So, let’s go!
- Online Advertising
Repeated advertisements might seem to bug but they definitely leave a mark behind. Constant appearances stick to your memory. Thus, investing a major part of your marketing budget in online advertising can completely reform your brand’s overall marketing turnover.
Make sure to try and cover a major sphere by investing in either PPC ads (Pay Per Click advertisements) or display ads to increase your brand’s awareness.
Google AdWords use your targeted keywords to redirect searches towards your brand when the keywords are entered into the search engines.
- Search Engine Optimization
Search Engine Optimizations (SEO) helps your site rank higher in the Search Engine Results Pages (SERPs) and drive traffic to your website. It uses keyword-premised technologies to optimize your brand’s visibility. These optimizations help build your brand, no matter the size and helps your business scale large horizons.
If you feel you can’t do it alone, you can also seek expert advice from https://studiohawk.co.uk/ to help you create a tailored SEO strategy.
- Social Media Engagement
Engaging on social media platforms can help you reach your targeted audience and build brand awareness. Studies show that the number of social media users is currently at 2.82 billion, and is projected to reach 3.09 billion by 2021.
Hence, extending your marketing campaigns to social media platforms is an important requisite to assemble and drive traffic. It also helps promote your presence in a strategic yet fun and inclusive way!
- Email & Online Newsletters
Studies have shown that email marketing has a 4,400% return on investment, that is, a return of $44 for every $1 spent.
As long as the emails are crafted with impactful CTA, they can be highly effective and interactive. Expand your database by driving newsletter signups. It is a cheap and direct way to reach your customers and prospects.
Routinely updating your customers with new and upcoming products grabs attention. Also, it’s trackable nature will help you measure your audience’s response.
- Blogging and Vlogging
Content marketing is the new rave. Blogging on your website helps establish expertise and can also communicate several kinds of messages to your audience. Content can be created in various other forms like blogs, vlogs (video blogs), case studies, posts, infographics, etc. – you just need to start somewhere!
- Mobile Marketing
The use of mobile phones as a medium for marketing is quickly gaining momentum!
With the use of mobile marketing, you can reach a greater audience. You can also try to gain access to your target consumer’s phone numbers so that you can multiply your database. You can then employ SMS marketing to reach your consumers and advertise your product is highly impactful. Seeking feedback and reviews from your existing customers is also made easy via this medium.
- Web Analytics
Using certain tech-based softwares on web analytics, like Google Analytics, can help you better understand your visitor’s behavior on your website. It helps you track the effectiveness of your marketing efforts and also records the online behavior of the said visitor.
Certain Marketing Automation softwares that eliminate repetitive manual tasks like sending out emails and newsletters, scheduling social media posts, etc. can also help you level up your marketing game.
Over to you…
This game of e-marketing has brought a new revolution in the marketing industry… in a good way! Now, with around-the-clock, direct, and immediate contact, active interaction with your audience is easier than ever.
The online world is at the viewer’s fingertips, and with these tips, the online marketing world is in yours!
Easy breezy success awaits. Happy and eazy e-marketing!
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